July Systems,a global leader in mobile internet publishing and monetization with some of the biggest media, entertainment and sports leagues brings IPL on the mobile internet through MiX (Mobile internet eXperience) platform.
July systems has bundled some unique features for the Indian grounds, they are like unique ‘Call to Experience’ and ‘Video Scorecard’ features and enabling ‘Freemium’ model by immersive mobile advertising.
This MiX will reach over 120 million mobile internet subscribers across device types and networks. Freemium is a combination of free and premium content based pricing makes the service affordable to all users. The important part of IPL service includes free video content- subsidized by advertising and certain premium sections at nominal fee.
Mix is certainly a real-time user interface which facilitates almost every Indian with an internet enabled mobile phone, across income groups, educational back grounds, handset types or networks, will for the first time have access to ball-by-ball video updates, action replays, video score cards and much more.
July System MiX platform aims to catalyze the mobile internet ecosystem by bringing together and dlivering value to its key stake holders- consumers, advertisers, media publishers, operators and handset OEMs.
Users can access this service from their mobile phone by calling the MiX toll free number 08 123 123 123 or log on to m.iplt20.com.
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